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Six US Shopper Specialists Team Up
In the US, six shopper research specialists have formed an alliance to offer marketers an integrated resource for shopper insights. The new organization will be called Mindtap Insight Network.
The companies involved are: BIGresearch, D. L. Ryan Companies Ltd., GfK Interscope, RetailNet Group, SmartRevenue and Spire. The new partners believe they represent every aspect of the shopper data collection and analysis process including qual, quant, panel, ethnography, tracking, card data, data integration and strategic insight.
Mindtap says it will offer users an integrated shopper research service, eliminating the need for clients to use five or six different companies to obtain the coverage they need.
Paul Kramer, D. L. Ryan COO, explains: 'With Mindtap, you get an integrated insight plan co-ordinated by a single strategist that orchestrates the contributions of our many partners. Mindtap partners work with the top retailers and know the type of data each will find most compelling.'
Alison Chaltas, Principal of GfK Interscope, said: 'The big industry opportunity is more integrated insights and the capability to integrate insights and translate them to action. Working with the Mindtap Insight Network, we can integrate research and data needs at the outset, improving efficiency and applying a wide range of expertise to create ideas that work at retail.'
The consortium can be found at: www.mindtapinsight.com .
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