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Networked Insights Gets $20m
Madison, Wisconsin-based social media analytics company Networked Insights has secured a further $20 million in funding, led by Goldman Sachs.
The investment, which co-founder and CEO Dan Neely says will be used to expand client support, brings the 5-year-old firm's total to $29m. The company has 60 employees and also has offices in New York and Chicago.
The firm also plans to incorporate data from other media such as TV, radio and mobile, as well as geolocation and sales data, to give potential clients a more specific idea of the benefits of its service; and to explore strategic partnerships with demand-side platforms in order to provide more of a full-service solution.
Neely says the firm's clients tend to be brands challenging category leaders and looking for an edge or a more cost-efficient way of reaching audiences: 'If you're No. 2, you can't compete with No. 1 using No. 1's tactics.'
The company is online at www.networkedinsights.com .
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