Chaordix Launches 'Crowd Intelligence' Approach

Canadian crowdsourcing technology firm Chaordix has launched a solution called Crowd Intelligence, combining qual and quant market research and brand insight.

Chaordix helps organizations generate ideas for new products and services, predict market reaction and conduct other research. The firm says its new Crowd Intelligence approach captures, analyzes, and communicates qual and quant research insights arising from crowdsourcing.

Through the tool, clients can simultaneously co-create new products and services, understand the market opportunity for those new products, map out the best market strategy, and understand the competitive landscape.

According to Chaordix, the approach differs from traditional MR methods in generating both qual and quant data; from a larger crowd of people; involving that crowd in prioritization and filtering the data; and providing the ability to follow-up early findings with the same crowd.

President and CEO Shelley Kuipers states: 'We believe this new crowdsourcing-powered approach to gaining richer market insight will fundamentally change the game when it comes to understanding market needs, wants and preferences.'

Web site: www.chaordix.com .