New Firm Offers DIY Social Media Monitoring

In Los Angeles, US a new social media analytics firm, StatFly, has officially launched with the introduction of a DIY platform for live monitoring and reporting of social media strategies.

The platform tracks conversations across Facebook, Twitter and Bitly, with Google+ coming soon, and includes a dashboard that offers in-depth analysis of audiences, traffic, engagement and real-time conversations around a brand. Clients can track track social media campaigns across multiple platforms, read and respond to the audience directly within the dashboard's live-feed, and generate hi-res PDFs to share findings with their teams and clients.

Founded by a team of agency and tech industry veterans, StatFly was originally designed as an in-house application to serve the needs of agency client reporting, but CEO Bryan Crick says that team saw a greater opportunity to expand the service for the 'needs of the market'.

'Brand teams need to implement and understand social media analytics quickly and easily without training, demo sessions, and consultative account set-up,' states Crick. 'We saw an opportunity to create an application that would provide enough depth to service the needs of tech-savvy power users, while eliminating the barrier to participation for less technical executives, without watering down the data.'

Web site: www.statfly.com .