Social Media Analytics Firm Salorix Raises $3.5m

In the US, social media marketing and analytics firm Salorix has received $3.5m in Series A funding, which it will use to further develop its campaign management platform.

Headquartered in Santa Clara, California, with offices in New York City and Bangalore, India, Salorix is led by digital media veterans with extensive backgrounds in large data, social media and real-time analytics gained at AOL, Autonomy/Verity and Yahoo!

The firm's Social Marketing Platform enables multi-channel listening, social media campaign planning and engagement in a unified framework.

The Series A funding has been co-led by Inventus Capital Partners and Nexus Venture Partners. Salorix CEO Santanu Bhattacharya comments: 'This investment will enable us to advance our technology development efforts and provide our customers with comprehensive and expanded solution sets for managing their social media campaigns effectively.'

Web site: www.salorix.com .