BrightRoll Raises $30m for Video Ad Platform

US-based digital video ad services firm BrightRoll has secured $30m in funding, which will be used to further invest in technology and research, and to expand its senior leadership team across a number of operations and strategic roles.

The BrightRoll Network allows advertisers to initiate online video campaigns with access to billions of video impressions each month. Campaigns can be measured using a reporting suite featuring tools from research partners including comScore, Nielsen, Vizu and InsightExpress. The firm also provides an audience analysis and behavioral targeting platform, to help brands connect with consumers in particular niches.

The latest funding was led by Trident Capital, whose MD Evangelos Simoudis will join the BrightRoll Board. Existing investors True Ventures, Scale Venture Partners, Adams Street Partners, and Comerica Bank also participated.

Tod Sacerdoti (pictured), CEO of BrightRoll comments: 'We are delighted to partner with Trident Capital as we enter into our next stage of growth. Bolstered by this additional funding, we're confident our combination of unmatched access to industry data, proprietary technology and research leadership will enable us to consistently provide the best solutions for clients.'

The San Francisco-headquartered company, which recently expanded internationally with the opening of offices in the UK, Canada, and Germany, is online at www.brightroll.com .