Social Media Researcher Feedback Expands to London

US social media research firm Feedback has launched in the UK, with the opening of an office in Islington, London, led by co-founders President and CEO Jeff Thompson and Executive Vice President Dean Browell.

Established in 2009 in Richmond, Virginia, Feedback offers social media strategy and research in the US, serving B2B and B2C clients across the healthcare, retail, advertising and PR sectors.

The team examines and analyzes online chat across relevant sectors, including clients' own brands and their competitors, then uses Feedback's proprietary 'Human Filter' service to deliver information and insight.

In the new office, Feedback has partnered with creative agency 23red, to offer a full suite of communications services to customers. Both agencies are part of the global network Worldwide Partners Inc.

Thompson and Browell will be supported by Experience Manager Anna Lucas, who will work from both the US and UK locations.

Thompson states: 'At Feedback, we believe that social media is an accelerant to traditional media, and should not be an afterthought or seen as a frivolous must-have to keep up with technology. This approach has delivered enormous success for our clients in the States and we look forward to bringing our strengths and creative solutions to our clients here in Europe.'

Web site: www.feedbackagency.com .