Media Logic Launches Retail Social Media Index

US-based Media Logic has introduced the 'Retail Social Juice Index', which measures social media engagement for more than 500 brands across Facebook and Twitter and distills data for each into a single metric published daily.

The index adjusts its initial measurements for a number of factors and weights for various types of brand and fan interaction. Brands are promised a concise measure of the effectiveness of their social promotion activities, along with analysis of their competitors' programs.

In addition to publishing an industry average on a daily basis, the index highlights each day's 'biggest movers' and links to their pages for users to see for themselves what might be driving social engagement. It also enables subscribers to track up to five brands, and receive weekly updates and analysis.

Comments EVP Ronald Ladouceur: 'While several tools combine results from both Facebook and Twitter, in our opinion, few weight the platforms and various interactions correctly. For example, we see Twitter as having great untapped promotional potential for retailers, and we wanted to make sure our Retail Social Juice Index gave proper credit to those brands that were doing Twitter well.'

Web site: www.mlinc.com .