TripleScoop Spins Off Social Media Division

In the US Scott Koenig, the co-founder of market research agency TripleScoop, has spun off the firm's Social Marketology division as a separate agency, with a focus on tapping social media conversations to drive brand engagement.

Koenig (pictured) and Ted Kendall founded TripleScoop in 2007, to provide new online research methodologies such as bulletin board development and moderating, MROCs (market research online communities), combined qual and quant concept testing, and the use of social media as a platform for research conversations.

As a standalone agency, Koenig says Social Marketology will now concentrate on harnessing word-of-mouth advertising through social media technology, 'leveraging that goodwill between the consumer and the brand' to help companies increase sales, reduce costs, and grow their businesses.

TripleScoop will continue to operate as a customized market research agency, focusing on customers' attitudes, motives and behaviors.

Web sites: www.thetriplescoop.com and www.socialmarketology.com .