CAB Debuts African-American Insight Service

In New York, trade organization the Cabletelevision Advertising Bureau (CAB) has partnered with BigInsight parent firm Prosper Business Development, to launch a new resource to provide advertisers and publishers with insights on African-American consumers.

CAB and its members work to increase awareness of the power of cable as an advertising medium - and to make cable an increasingly effective marketing environment for advertisers throughout the US.

Its new ReachingBlackConsumers.com Cultural InsightCenter has been developed by Prosper to provide information on the nation's black population - including purchase habits, motivators and media consumption behavior.

Data is derived from monthly surveys covering consumer habits, and attitudes on topics such as the economy and future personal and financial plans - to provide a compilation of key African-American consumer insights in one place. In addition, Prosper puts the data into context and discusses marketing implications to help advertisers develop appropriate strategies for their brands.

Sean Cunningham, President and CEO for CAB, comments: 'With a buying power of over $950 billion, the African-American segment represents a significant business opportunity for many of our partners. As part of our ongoing commitment to bringing insights to the forefront, we are delighted to provide both our member companies and the marketing community with a definitive source to help them make more informed business decisions.'

Last month, Big Insight launched the 'Hispanic InsightCenter' platform, tracking how Hispanics feel about the economy, where they are shopping, their spending patterns and how they are using media such as smartphones and tablet devices.

Web sites: www.thecab.tv and www.biginsight.com .