YouGov Hires Brilot as Digital Media Innovator

YouGov has appointed former TNS Digital manager Dan Brilot as Media Consulting Director, based in London, with a remit to introduce new methodologies and products to the team's international client base.

As TNS Digital's Global Research & Development Manager, Brilot played a key role in the creation and execution of the 2010 Digital Life study, which the firm says represents nearly 90% of the world's online population through 50,000 interviews with consumers in 46 countries.

Before TNS, Brilot served as Head of Client & Panel Services at Aurora Market Research, was a Senior Web Research Executive at Research Now, and a Research Executive at RSM. He began his research career as a CATI Centre Interviewer at RONIN Corporation.

At YouGov, Brilot will tap into his knowledge of the changing media environment and of how consumers are adapting to the digital landscape.

Adele Gritten, Head of Media Consulting, says: 'Our clients are already benefitting from Dan's significant knowledge and experience of digital media. His first project is well underway and we are excited to be launching a new study on Smart TV in the new year, that will add a new dimension in understanding how consumers are embracing digital media and all it has to offer.'

Web site: www.yougov.com .