eMarketer Secures $25m to Fuel Content Collection

In the US, digital media and marketing research publisher eMarketer has secured a $25m investment, which it will use to fuel its international expansion plans and increase the amount of content it collects across North America and Western Europe.

Founded in 1996, eMarketer aggregates and publishes data, analysis and insights on digital marketing, media and commerce gathered from more than 4,000 worldwide sources. More than 80% of its revenue is generated from its subscription business.

The latest funding has been led by New York-based investment specialist Stripes Group, which has purchased a minority stake in the firm from early investors including shareholder Beehive Ventures, and eMarketer's founders.

Co-founder and CEO Geoff Ramsey comments: 'We decided that this was the right time to bring in a partner to support our rapid growth and to distribute some of the value we've generated building the business. We are excited to have Stripes be part of the eMarketer team and believe they will help us meet our goals and strengthen our market leading position.'

Web site: www.emarketer.com .