Omniture's Chua Joins Digital Agency XM

Former Omniture exec Lawrence Chua has joined WPP digital marketing agency XM Asia Pacific as Analytics Director in its strategy practice. He will be based in Singapore.

Chua has spent the last four years running Adobe Omniture's training business for Asia-Pacific/Japan, and worked previously for organisations including Singapore's Air Force and Ministry of Education.

In his new role, he will help government, technology, airline and financial services clients get the best returns on their consumer and b2b marketing activities across digital media.

XM Asia Pacific MD Vince Lui, quoted on www.campaignasia.com , comments: 'The digital landscape does not sit still for more than six months at a time. Hence, the pursuit of talent continually evolves as new hybrid skills emerge out of existing ones. As brands become more anchored to consumer data, the need for next-generation predictive analytics becomes key to partnerships.'

Web site: www.xm-asia.com .