Former JRA Exec Launches Fresh Research

In the UK, former JRA Research Associate Director Stuart Green has launched a new consultancy, fresh research. The company will specialize in integrated qual-quant projects.

Green started his market research career as an RE at Research International in 1998 and also worked for Adelphi International Research and Molson Coors prior to his six year stint at JRA. He has particular expertise in innovation and packaging research, and in the evaluation of marketing activity.

Having worked client side with Coors, Green said he is aware of the 'impact that great research can have on an organisation' and hopes to bring 'innovative, high quality research' to companies of all sizes. He added: 'I'm happiest when I can bring together my qual and quant skills and really add value by having a proper understanding of the whole project and allowing me to bring new perspectives to my clients - something I've found that few agencies can achieve.'

The new company can be found online at: www.freshresearch.co.uk .