Ogilvy Takes a 33.3% Stake in DTDigital

WPP-owned marcoms group Ogilvy has acquired a 33.3% stake in Australian digital marketing firm DTDigital, which offers a range of services from social media management to data analytics. Terms of the investment were not disclosed.

Founded in 1996 by David Trewern (pictured), DTDigital's offer includes design and consulting services, but also user experience, data and analytics, and social media and social business strategy. The latter enable it to take what it calls a 360º approach to clients' 'digital ecosystems'.

The firm employs 110 people at its headquarters in Melbourne and offices in Sydney and Brisbane, and its unaudited gross revenues as at 31 December 2011 were approximately $AUD 14.38m.

As a result of the financing, DTDigital is partnering with Ogilvy to offer new and 'specialised' digital services to existing Ogilvy clients, having already collaborated with BADJAR Ogilvy and OgilvyOne for the past four years.

WPP says the investment reflects its commitment to grow its digital assets, which are expected to report revenues of more than $4.5 billion for the year 2011.

Web sites: www.wpp.com , www.ogilvy.com and www.dtdigital.com.au .