IMS Health Buys Analytics Firm PharmARC

Pharma market research giant IMS Health has acquired Bangalore-based PharmARC, which specializes in analytics and other services for the life sciences industry. Terms of the deal were not disclosed.

Along with its HQ in India, PharmARC also has offices in Basel and New Jersey from which it offers analytic solutions to help life sciences clients make decisions relating to their sales and marketing strategies. Founded in 2004, the firm works on all areas of sales and marketing analytics but with a particular focus on market assessment, forecasting and competitive intelligence.

IMS says the deal will give it access to PharmARC's key opinion leader analytics and social media monitoring capabilities, while also strengthening its business process outsourcing services.

Amit Sadana, co-founder and CEO of PharmARC, comments: 'We are truly excited to be joining a global healthcare leader like IMS as it expands its services business and leverages information, analytics and delivery capabilities. Together, we'll help customers improve the way they plan and execute commercial strategies anywhere in the world.'

Web sites: www.imshealth.com and www.pharmarc.com .