Affinnova Rolls Out 'Concept Studio'

Concept testing and forecasting software specialist Affinnova has launched a web-based application called the 'Concept Studio', designed to accelerate concept development for new products, designs and ad campaigns.

Affinnova helps clients identify ideas with the best potential from a wide range of options, then compares them to relevant benchmarks and competitor concepts based on consumer preference. The firm's new Concept Studio provides an 'innovation space' where users can create a range of potential marketing ideas for branding, positioning, imagery, messaging and packaging.

As the new 'front end' to the existing Affinnova innovation platform, Concept Studio enables the marketing team to obtain consumer reaction to concepts, and use this feedback to find the concepts with the greatest appeal.

Comments President and CEO Waleed Al-Atraqchi: 'Concept Studio facilitates the best practices that produce breakthrough innovation. By linking the application with our proven evolutionary optimization technology, we have created a process that will allow our customers to innovate with higher success rates, in shorter time frames and at lower cost.'

Web site: www.affinnova.com .