Decision Insight Launches Virtual ShopperIQ

In the US, virtual shopping research specialist Decision Insight has launched a suite of solutions called ShopperIQ, to test and measure what consumers do while in an actual store environment.

Kansas City-based Decision Insight builds and uses virtual environments to help understand the impact of in-store strategies at the point where the shopper makes their buying decision. The new tools are powered by the firm's virtual shopping platform SimuShop, and enable manufacturers and retailers to measure the impact of various pricing strategies, evaluate and optimize packaging that impacts performance on the shelf, and test alternative in-store communications.

According to President and CEO Cathy Allin: 'The ShopperIQ suite of research solutions will provide the necessary information for manufacturers to best understand how to spend their shopper marketing and category management budgets. The solution also provides the tools to excite retailers about what their shoppers will respond to, in order to grow sales and shopper satisfaction.'

Web site: www.decisioninsight.com .