Firefly MB Hires Senior Strategy and Creative Director

Global qual specialist Firefly Millward Brown has appointed Steve Heron as Senior Strategy and Creative Director, responsible for the firm's innovative studio, and for identifying original ways of working.

Heron joins with more than 20 years' of creative design experience, having led multi-disciplined teams through a variety of creative projects.

Most recently, he served as Director of Innovation at brand strategy consultancy Sense Worldwide, where he was responsible for business growth and managing major client accounts. Prior to this, he spent 10 years as Senior Design manager with IDEO London, covering FMCG and brand strategies, product development, design of environments and interactive installations.

He began his career as a designer and later served as Head of Creative Model Studio for Moggridge Associates/IDM London.

In his new role, Heron reports to Cécile Conaré, UK CEO of Firefly Millward Brown, who comments: 'Steve has a proven track record of leading and motivating creative teams to help clients meet their business needs. He will play a pivotal role in developing inspirational ways for creative collaboration with consumers and our clients to deliver exceptional results.'

Web sites: www.millwardbrown.com and www.fireflymb.com .