New IAB Chairman Backs 'Better Ad Metrics' Program

Peter Naylor, NBCUniversal's EVP, Digital Media Sales, has been elected Chairman of The Interactive Advertising Bureau (IAB), while endorsing the body's 'Making Measurement Make Sense' initiative for the creation and adoption of better digital advertising metrics.

Naylor oversees advertising for NBCUniversal's digital properties such as NBCSports and CNBC.com, as well as its affiliated business including Astrology.com. He previously served four terms on the IAB Board, including last year as its Vice Chair.

As Chairman, he will lead the IAB's five strategic objectives in 2012 - Making Measurement Make Sense, Building Brands Online, Protecting Privacy, Ad Tech & Data Leadership, and Screens³.

Commenting on his new role, Naylor said: 'This is an exciting time for the IAB, as digital technologies introduce new ways for brand marketers to connect with consumers. As the industry continues to develop innovative ways to reach audiences on computer screens, smartphones and tablets, the IAB will continue to be a vital voice for providing the intelligence, thought leadership, and standards that are critical for driving interactive's success.'

He succeeds previous Chairman Bob Carrigan, CEO of IDG Communications, who has held the role since last February. Carrigan added: 'I am confident that Peter's vast leadership experience in digital media and marketing will ensure the advancement of the organization's top objectives and initiatives, fostering growth for the entire interactive advertising industry.'

Randy Kilgore, Chief Revenue Officer at Tremor Video, has been elected to serve alongside Naylor as Vice Chairman, and the IAB has also elected nine new members to its Board of Directors, joining its 30 returning members.

Separately, the IAB has launched the 'Data Driven Advertising' web site, designed to be the 'definitive resource' on how data is used to serve ads to consumers.

Web site: www.iab.net .