Conexance Buys into US Consumer Data Market

French customer behaviour specialist Conexance has acquired US consumer targeting company Marketing 1by1, in a move to expand its services beyond Europe. Terms of the deal were not disclosed.

Launched in Lille, France in 2006, Conexance provides data mining expertise based on proprietary statistical models, to enable clients to track the online and offline behavioural history of buyer profiles that correspond with their product offers.

By targeting or retargeting web users who have already made a purchase, clients are able to use the Conexance system to send offers tailored to consumers' specific needs which have been identified through their commercial transactions.

Through the acquisition, the firm will integrate Marketing 1by1's 'Campaign 1by1' and 'Web 1by1' SaaS solutions, which use browser data to help clients create campaigns aligned to consumer preferences. The deal will also enable Conexance to enter the US market.

Didier Farge, Conexance President, comments: 'This acquisition is the next step in our web strategy, and allows us to combine customer knowledge gathered from transactions with predefined scenarios. This is an approach that has been hotly anticipated by clients and which allows Conexance to develop our business internationally, while shoring up our offering for e-stores and retail clients.'

Conexance has already signed a US distribution agreement with web marketing firm SiteLogic, with technical support provided by a local Conexance team.

Web sites: www.conexancemd.com , www.marketing1by1.net and www.sitelogicmarketing.com .