DigitalMR Hires Former Kantar Worldpanel Director
In London, online research specialist DigitalMR has appointed former Kantar Worldpanel exec Tom Hogg as Commercial Director, responsible for implementing global sales and marketing strategies to promote awareness and drive uptake of the firm’s research portfolio.
DigitalMR was founded by online specialist Michalis Michael in 2010 to offer a ‘holistic approach’ to web-based market research. The firm has since introduced a range of social media research tools and techniques.
Hogg, who joins with eight years industry experience, most recently worked at Kantar Worldpanel as Business Development Director, setting up consumer panel research services for clients. Prior to this, he spent more than three years with the firm as Consumer Insight Director. He began his market research career with IMES Consulting, where he was a Research and Marketing Consultant, serving clients across the Gulf region.
In his new role, Hogg will report directly to Michael, who comments: ‘Tom’s appointment marks the next phase of growth for DigitalMR. Building on our continued development of innovative solutions for our clients, we can now give greater focus to bringing these solutions to market.’
Web site: www.digital-mr.com .