MarketTools and Top Box Link for Forecasting

In the US, research software and services firm MarketTools has partnered with new product forecasting specialist Top Box Associates, to provide a 'one-stop approach' to forecasting for new product launches, line extensions and re-launched products.

The alliance will combine MarketTools' concept testing and shopper research solutions with Top Box Associates' volume forecast modelling capabilities. The resulting joint solution will integrate product concept screening in a competitive context, along with shopper testing in a virtual store environment to provide a projection of consumer sales volumes.

Top Box Associates' Founding Partner George Ciardi says the new methodology will offer more accurate forecasts than typical approaches to scoring and measuring a new product's potential.

Scott Arnold, President and CEO of MarketTools, adds: 'Together, MarketTools and Top Box Associates deliver rapid and accurate testing to help brands gain a thorough understanding of consumer preferences so they can develop winning products that maximize profitability.'

Web sites: www.markettools.com and www.topboxassociates.com .