Semphonic Picks Partner for European Growth

US-based digital measurement and web analytics company Semphonic has partnered with London-based online business optimisation consultancy AEP Convert to expand its digital measurement service across Europe.

Semphonic, which is headquartered in the San Francisco Bay Area with offices in Boston, New York, Washington, DC and Portland, OR, recently added an office in Berlin, Germany, headed by VP Matthias Bettag.

Clients of the new partnership will have one point of contact which will include billing and customer service and will have what the companies describe as 'a completely integrated practice experience, and a seamless blend of US and EU based resources.' Services will include system development, on-site support, analysis, warehousing, project management and training.

Gary Angel, President of Semphonic, comments: 'Our goal is to provide a comprehensive digital measurement program to enterprises across Europe... To create a comprehensive program means having top practitioners on the ground, able to execute and drive the program at the client's site. Our partnership with AEP Convert will enable us to achieve that goal in the UK and Europe.'

Michael Feiner, AEP Convert Director, adds: 'I've long admired Semphonic's practice methods and we've had extensive discussions about our shared vision for digital/customer analytics. This is an opportunity to drive full-scale enterprise programs that combine Semphonic's deep experience in data warehousing, advanced analytics, and unique methods with an exceptional, on-the-ground team experienced in every aspect of digital measurement and able to execute that vision here in the UK.'

Web sites: www.semphonic.com and www.aepconvert.com .