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Integrated Raises $11m for Cross-channel Metrics
In New York, marketing technology and solutions provider Integrate has closed an $11m Series B growth equity investment from new investors Comcast Ventures and Liberty Global. Existing investor Foundry Group also participated in the round.
Founded in 2010, Integrate has built a technology that automates ad serving, tracking and measurement across a wide range of online and off-line formats - or in its own words 'integrating diverse channels of advertising into one measurable model to facilitate the purchase of advertising based on performance across all media.' The capital will be used to fund new product development and expansion of the company's existing platform.
Sam Landman, principal, Comcast Ventures, said: 'We are extremely excited about Integrate's vision to become a leading, cross-channel marketplace for the purchase of performance-based advertising. As advertisers shift more budget towards performance buys and as audiences become increasingly fragmented, Integrate is using technology to simplify process and optimize results for their customers.'
Jeremy Bloom, co-founder of Integrate, added: 'Today's successful advertisers need more than an outstanding creative approach. They need an integrated distribution strategy that places their messages in front of the right eyeballs on the right devices, combined with real-time attribution data that measures the full impact per channel.'
Integrated has offices in San Francisco, New York, Scottsdale and Denver and is online at www.integrate.com .
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