Agility Rolls Out Luxury Brand Reports in Asia
Singapore-based Agility Research & Strategy has launched a quarterly series of reports exploring the psyche of Asian consumers regarding wealth and luxury.
The firm, which was launched last November by former Harris Interactive managers Amrita Banta and Asha Choksi, focuses on research across Asia using online and digital data collection tools.
The new reports span six countries and have been developed in response to marketers' needs for information about Asian consumers and their increasing affluence.
The first report focuses on how Asian consumers are choosing to spend, save and invest their money in 2012. Future series will look at the marketing impacts in Asia of youth, luxury brand rankings and digital consumption.
Choksi comments: ‘At Agility, we have developed proprietary tools and digital solutions which help our clients understand this lucrative consumer base. We are very excited about the opportunity to lead this pioneering work and be at the forefront of the evolving luxury and affluent market in Asia.’
Web site: www.agility-research.com .