20|20 President Leaves to Set Up Consultancy

Steve Henke, the President of online qual specialist 20|20 Research, has resigned to set up a consulting firm called Harpeth Marketing, which will help MR companies to market themselves effectively.

Henke joined 20|20 Research in 2005 and during his six-year term helped to triple revenues. He previously spent eight years as COO of Aegis Marketing Group, prior to which he ran his own consultancy, Marketing Mentor.

Harpeth Marketing will work with market research clients to help them create marketing and sales plans through a process-based program of consulting, coaching and accountability.

According to Henke: 'Harpeth Marketing gives me the opportunity to combine my industry experiences from 20|20 with a 25-year marketing and sales career. Twenty years ago, marketing was all about mass media advertising and direct mail, then along with the Internet came banner ads and e-mail marketing, and now it's social media and mobile marketing. Who knows what's next? But with a thorough understanding of how the marketing process works, you can be successful no matter what comes along.'

Web site: www.harpethmarketing.com .