DataPop Secures $7m for Ad Tailoring Solution

DataPop - a US-based firm which tailors online ads to each consumer based on their demographics, location and intent - has raised $7m in Series B funding, with which to expand its operations.

The firm, founded in 2008 by alumni of DoubleClick, Yahoo! and Overture Services, claims its patent-pending technology generates 'the perfect online ad' for each product or service.

The new funding has been led by MK Capital, with participation from existing investors Rincon Venture Partners, IA Ventures, Momentum Ventures and Accelerator Ventures.

Jason Lehmbeck, CEO and co-founder of DataPop, comments: 'This Series B funding enables us to expand our operations and hire top talent to keep up with the strong demand from marketers who want more from their campaigns. DataPop plans to double the size of the company this year, building on its expertise in big data, semantics and natural language processing.'

Web site: www.datapop.com .