WPP Buys Into Automotive Data Firm Enprecis
Kantar has paid around $1.2 million for a minority stake in online automotive customer feedback specialist Enprecis Inc.
Enprecis’ proprietary tool, 'Continuous Quality Insight', gives car manufacturers rapid feedback from owners, allowing them to improve vehicle quality and design, and build customer loyalty.
Enprecis was founded in 2006, employs thirty people and is based in Seattle, Washington with offices in Paris and Shanghai. It will now be aligned with the automotive practice within TNS. WPP says the transaction continues its strategy of investing in fast-growing markets and sectors.
Web sites: www.wpp.com and www.enprecis.com .