Teradata and Aprimo Buy Digital Marketer eCircle

Big data analytics specialist Teradata and its marketing management firm Aprimo have acquired Munich-based digital marketing agency eCircle. Terms of the deal were not disclosed.

Teradata's analytical capabilities and Aprimo's integrated marketing services will now be combined with eCircle's digital messaging solution to help clients with marketing via social media, mobile, web and e-mail. In addition to boosting Teradata's big data capabilities, the addition of eCircle more than triples Aprimo's European team, expertise and reach in all major European countries.

Once the deal has closed, eCircle's current senior leadership team will join Aprimo in key leadership roles. This includes CEO Volker Wiewer (pictured) who will join both the Teradata EMEA leadership team and the Aprimo leadership team as VP of Aprimo EMEA, reporting to Hermann Wimmer, President of Teradata EMEA and Bob Boehnlein, President of Aprimo.

According to Wiewer, the merged companies will give clients eCircle's clients more innovative digital marketing products, allow them to deliver a superior user experience across channels and reduce campaign turnaround times.

Web sites: www.teradata.com , www.aprimo.com and www.ecircle.com .