Roy Morgan Partners with Trade Assoc for Retail Insight

In Australia, Roy Morgan Research has announced a partnership with local trade body the Australian Retailers Association (ARA) with an eye to using their complementary experience to provide clients with insight on the retail process.

Initially the partnership will be launching 'Retail Pulse' a weekly product which will monitor performance and confidence from 'the retail coal face'. The two organisations also have plans for other initiatives in which Roy Morgan will provide the consumer profiling and the ARA will augment this with its retail experience.

Michele Levine, CEO of Roy Morgan Research, said: 'A key benefit of our joint venture is the unique combination of Retailer & Consumer perspectives, enhancing our understanding of the Australian retail landscape. ARA's membership provides the diversity of Australian retailing environment that enables our robust data to be analysed by a wide range of different retail segments. This unique collaboration will help Australian retailers gain a deeper understanding of the dynamics of the market to help them compete and plan for greater success in the future.'

Russell Zimmerman, Executive Director of the Australian Retailers Association, added: 'The partnership will give retailers and the wider industry unprecedented insight into consumer behaviour and up to date research, as well as enable up to the minute feedback from those who live and breathe retail on a daily basis.'

Web sites: www.roymargan.com and www.retail.org.au .