Aegis Media Appoints Insight Director

Aegis Media has announced the appointment of Silvia Leiva as Director, Insights for its Singapore office.

In her new role Leiva will be responsible for driving business for the company's proprietary research tool Consumer Connection System (CCS), which is a single point resource covering brands, consumers and touchpoints.

She joins from Millward Brown Singapore where she was the Media Lead and Cross Media Solution expert and also managed local, regional and global accounts. Prior to this she was a Strategic Research Specialist for PHD and an Account Manager with Millward Brown, both in Madrid.

Audrey Kuah, CEO Aegis Media Singapore, said: 'With the scale of information, data and observations that abound in our industry, it is important to have a clear will to transform all of these into actionable knowledge and insights that enable our teams to identify differentiated routes to market for the brands that we work on. Silvia, with her combined research and agency experience, brings that will to our team.'

Web site: www.aemedia.com .