Mintel Launches 'Data Plus Context' FMCG Service

UK-based consumer information publisher Mintel has announced a new toolkit for household, personal care and OTC healthcare brands, combining market data with consultancy.

Mintel Household & Personal Care builds on the firm's long experience in the global FMCG market, providing predictive analysis and critical recommendations alongside data on trends and product concepts, to aid strategic planning and decision making. The package makes use of a variety of media, including videos of experts discussing new and innovative products in the relevant sectors worldwide.

The company says its analysts will put market trends in the context of changes in environment and society, 'to offer a deeper understanding of what is influencing consumer behavior and driving global trends'.

Michelle Strutton, Mintel's Head of Household and OTC Healthcare Global Insight, says analysts will 'gather all relevant content and distill it into a digestible and accessible format', and adds: 'Every piece of information is backed by best-in-class data and expert opinion.'

Web site: www.mintel.com .