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ALM Launches All-in-One Legal Marketing Offer
US-based legal and real estate information specialist ALM is creating a new Marketing Services team and has appointed recently-arrived Eric Biener to head it up.
The new team will work with clients to plan, execute and measure legal marketing campaigns, providing a single source for marketing services including market research, national and regional advertising, live events and a variety of online promotional approaches.
Biener joined last month as Director of Marketing Services, and now takes responsibility for business development and for overseeing development of the package. He joins from Ziff Davis Enterprise where he was VP of Strategic Accounts, and previously worked for InXpo, Nielsen, United Virtualities and the National Basketball Association.
ALM SVP Kevin Vermeulen comments: 'Our clients in the legal services industry are moving away from ad hoc marketing investments and moving toward sustainable relationship marketing strategies that will help them better achieve their overall business goals.' He adds: 'Eric is the ideal person to head up this new group and I look forward to his contributions at ALM.'
Headquartered in New York City, ALM was formed in 1997 and is online at www.alm.com .
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