Kantar Health to Tap Sermo Physician Community

In New York, Kantar Health has partnered with online physician community provider Sermo to offer research services to life sciences companies.

As Sermo's external research and insights partner, Kantar Health will access its community of more than 125,000 physicians spanning 68 specialties, to offer business insights and strategic recommendations to pharma/biotech, diagnostic and device clients. The partnership also aims to develop new syndicated market information services.

Lynnette Cooke, CEO of Kantar Health, says the collaboration will strengthen her firm's ability to provide clients with insights across a broad range of patient conditions.

Sermo CEO Tim Davenport, adds: 'During this time of turmoil in the healthcare marketplace, the industry needs to listen more to its stakeholders. Our collaboration will support that objective and in doing so provide meaningful guidance to help us all navigate through these challenging times.'

Web sites: www.kantarhealth.com and www.sermo.com .