ividence Raises $4m for US Email Targeting

Paris-based ividence - whose platform uses behavioral data to deliver targeted e-mail ad campaigns - has raised $4m in a series B round of funding, earmarked for expanding its infrastructure in the US and fuelling company growth.

Founded in 2008, ividence's proprietary 'Behavioral E-mail AdServer' enables users to select the e-mail addresses of those individuals whose behavioral characteristics suggest they are going to be most receptive to a specific advert or offer. The firm taps into more than 50 million e-mail addresses in France and in the US, while also managing more than 3,000 campaigns a month.

In addition to its operations in France, ividence has offices in San Francisco and New York, and employs more than 30 employees. The new round of funding has been led by Omnes Capital (formerly Credit Agricole Private Equity), with participation from existing investor A Plus Finance.

Eric Didier (pictured), ividence CEO, comments: 'This funding will provide us with the financial resources to continue our international growth, enhance our platform's capability, and maintain our position as a market leader in behaviorally targeted e-mail advertising.'

Web site: www.ividence.com .