Delve Hires Balden to Expand Online Operation

In the US, full service agency Delve Marketing Research has announced plans to expand its online data collection and panel capabilities and has recruited Wally Balden as Managing Director of the online division. He joins from CPG specialist InsightsNow.

Balden's remit is to expand and enhance both the qual and quant online offering and leverage Delve's existing respondent database to facilitate the recruitment of panels and consumer targeted online communities. Delve says the addition of these online tools will allow it to offer a more complete recruitment and data collection service.

Balden has been involved in online marketing research since 1995 and has worked in the industry for over 30 years, during which time he has been involved in several online data quality initiatives. In the course of his career he has been a Senior Account Executive at InsightsNow, VP Integrated Research Group at Evolve24 and Director, Online Research at Maritz. He has also worked for Market Facts and Synovate.

Tim Sauer, President and CEO of Delve said of the initiative: 'This is a significant step forward for Delve supporting our ongoing commitment to provide our clients with the best possible solutions for their online research needs. The addition of a well-respected online veteran like Wally allows Delve to quickly ramp up additional capabilities. By expanding our online solution set we will be able to consistently offer our clients the best research environments available whether they be online, in-person or a hybrid setting.'

Delve was founded in 1973, is based in St. Louis, MO, and has field offices throughout the United States.

Web site: www.delve.com .