Gigya Gets $15.3m to Drive Social Media Insights

Infrastructure provider Gigya, which has offices in the US, Israel and UK, has secured $15.3m in funding, which it will use to expand its suite of products.

The firm provides infrastructure for web sites and apps in order to create social media experiences for users and customer insights for businesses. The platform was developed to help online businesses attract, engage and understand their users, and reaches one billion users per month.

In addition, Gigya's Social Analytics helps users analyse registration, syndication, engagement, gamification and influential users across a site, as well as metrics on users' social media and on-site activity.

The new funding has been raised by Advance Publications, Mayfield Fund, Benchmark Capital, DAG Ventures and Adobe, and Gigya plans to use it to expand its products and increase its product, sales and client services teams.

CEO Patrick Salyer (pictured) says: 'Having these stakeholders invest in Gigya is a tremendous show of confidence in our business. This new round of funding will allow us to meet the demand for our technology and help us expand our product offerings.'

Web site: www.gigya.com .