PR Newswire Unveils Targeting and Monitoring Platform

Marcoms specialist PR Newswire has launched a new tool called Agility, which offers media monitoring, media targeting and real-time engagement tools with content distribution capabilities, though a single dashboard.

The company has offered a news distribution service for the past 58 years, and has added tools to produce, target and distribute content, and measure results across traditional, digital, mobile and social channels.

Agility has been developed to enable marcoms professionals to target, engage with and monitor traditional media and social media influencers through one integrated dashboard. Specifically the tool helps users gather insights into who is saying what about their brand, how influential these people are, and where these conversations are happening.

The solution combines a global media database of more than 700,000 traditional and social media contacts; monitoring technology to uncover trending topics and people associated with specific searches; access to an organization's own social channels; e-mail capabilities to engage audiences in real-time; and direct integration with PR Newswire's content distribution network.

CEO Ninan Chacko (pictured) comments: 'Agility's singular platform saves time and helps users to quickly work in real-time to cull insights from social conversations, and turn them into actions that impact business.'

Web site: www.prnewswire.com .