Chime's VCCP Opens Conduit for 'Big Data'

In the UK, Chime-owned digital advertising agency VCCP Partnership has launched a new business called Conduit Marketing, which will help clients use their existing data to improve business performance.

As well as advertising, VCCP offers digital marketing, direct marketing, sales promotion and brand consultancy services. Its new business has been set up to help clients take advantage of 'big data' opportunities, by connecting their business strategy with their data and technology approaches.

Conduit's founding partners, Peter Worster and Simon Spyer, both joined VCCP from customer data specialist Quant Presky Maves 18 months ago.

Adrian Coleman, VCCP's CEO, comments: 'Driving real commercial value from the vast amount of data available is a real challenge for clients, which is set to grow. Conduit will help businesses make sense of the opportunities and having this capability within the partnership is a real asset.'

Web sites: www.vccp.com and www.conduitltd.com .