'CheerMeter' to Track Sports Buzz

Czech-based social media monitoring firm Socialbakers has unveiled a new tool called the CheerMeter, to analyze real-time global Twitter buzz around sporting events.

Launched in 2008, Socialbakers' analytics platform measures the effectiveness of marketing campaigns across all major social networks. Afterraising $2m in venture capital funding last October, the firm acquired Social RSS, a feed reader app for Facebook, and opened an office in San Francisco.

Its new CheerMeter has been developed to highlight - hour-by-hour and day-by-day - which sports, athletes, nations and brands are creating the most interest on Twitter. Tweets are segmented by language, to enable users to view which countries are most vocal in support of their national teams.

CEO Jan Rezab (pictured) explains: 'As the world tunes in to watch its finest athletes compete, all the major social media platforms will explode with noise during this busy period. We've built the CheerMeter to act as a virtual stadium for all sports fans, supporters and critics to track the social media performance of individual sporting events, athletes and associated brands in real-time.'

Web site: www.socialbakers.com .