Pinfluencer Goes Live with $1.4m Investment

A new Pinterest analytics start-up, Pinfluencer, has emerged from private beta, with the backing of $1.4m of seed funding.

Silicon Valley-based Pinfluencer connects businesses to their most influential brand advocates, and its cloud-based data engine enables retailers, brands and publishers to capture data and insight generated daily by 'pins' and 'repins' posted on rising star social media site Pinterest. The firm says that dozens of well-known organizations have already been using the platform as early adopters.

Additionally, Pinfluencer has raised more than $1.4m in seed funding led by early stage investment firms Freestyle Capital and Baseline Ventures; and including angel investors Jesse Engle, co-founder of Co-Tweet, and Mark Ghermezian the owner of Mall of America, among others. The investment will be used to expand the firm's engineering, sales and marketing teams; and develop additional platform enhancements and campaign capabilities.

Pinfluencer CEO Sharad Verma (pictured) comments: 'We are seeing a shift from search to serendipity - pins are the new hyperlinks and every pin is a distribution opportunity. To capitalize on this emerging opportunity, we created a beautifully visual CRM that helps companies intelligently identify and build relationships with brand advocates to unleash the power of pins.'

Web site: www.pinfluencer.com .