LBi Appoints Chang-McGrath as Head of Research

In the UK, global marketing and technology agency LBi has appointed Michele Chang-McGrath as Head of Research. Her role includes launching a series of initiatives to understand emerging digital behaviour in mobile, eCommerce and online content.

LBi helps clients create, distribute and track brand content, and also offers a platform for measuring the impact of digital activity on business results.

Chang-McGrath previously served as a Partner at strategy and innovation firm ReD Associates in Copenhagen, prior to which she was a Senior Researcher in the People and Practices Research Group at Intel.

Anil Pillai, LBi's UK CEO, comments: 'Michele's experience will help us become even better at understanding the desires and motivations of today's tech-savvy consumers so we can help our clients realise their digital ambitions.'

Web site: www.lbi.com .