DG Adds Nielsen Data for Cross-Platform Analytics

US-based ad targeting platform DG is to incorporate Nielsen's data and metrics into its MediaMind campaign management tool, in order to provide its own and Nielsen's subscribers with cross-platform measurement of ad campaigns.

DG connects more than 11,000 global advertisers and agencies with their targeted audiences through a network of over 6,000 TV broadcast stations and over 11,500 web publishers in 75 countries.

Through the partnership, DG will incorporate Nielsen data - including Online Campaign Ratings, Cross-Platform Campaign Ratings, local TV ratings, campaign tracking data and NetView online audience data - into its own delivery and performance data.

The firms say this will enable clients to use the subsequent data and analytics to inform, execute and optimize their future multi-screen ad campaigns, while reaching and engaging with their audiences.

Amit Seth (pictured), EVP, Global Media Products at Nielsen, comments: 'DG makes for a natural ally in our work toward meeting the industry's need for accurate cross-channel ad planning, measurement and reporting. Incorporating Nielsen data into DG's management platform will improve the campaign management process and enable marketers to make smarter decisions right out of the gate.'

Web sites: www.dgit.com and www.nielsen.com .