Booz and Bazaarvoice Roll Out Digital Data Gauge

In the US, online conversation specialist Bazaarvoice has partnered with consulting firm Booz & Company to launch the 'Digital Customer Centricity Profiler', a 10-minute survey designed to help companies gauge how well they are using and learning from their digital data.

The new solution combines Booz & Company's strategy building expertise with social media insights derived from the 330 billion customer conversations served from the Bazaarvoice social platform. Upon completion of the survey, participants learn their overall score and can register to receive a copy of the key findings.

Clients can use the results to identify opportunities to strengthen their digital programs, including ways to follow the customer journey from pre-engagement to post-purchase; use data to improve marketing and other business functions; and target customer segments by integrating multiple data sources.

Bazaarvoice CMO Erin Mulligan Nelson (pictured) comments: 'Social data is a goldmine being used by companies to increase sales, improve customer service, and enhance brand reputation. The combination of our social data expertise with Booz & Company's global business strategy and capability building expertise will help companies navigate the changing digital landscape for business success.'

The Digital Customer Centricity Profiler is available at: www.beadigitalleader.com , and the partners are online at www.bazaarvoice.com and www.booz.com .