Prophet Acquires Customer Insight Specialist (r)evolution

US-based brand and marketing consultancy Prophet has acquired innovation agency (r)evolution, which focuses on linking consumer insights to business growth. Terms of the deal were not disclosed.

Atlanta-based (r)evolution uncovers consumer, competitive and trend insights, and then translates the data into solutions for business growth. Its services include developing product, packaging, design, distribution and communication ideas; as well as brand positioning and marketing strategies.

Prophet says the buy provides a geographic foothold in the southeast of the US, which attracts 'world class' marketers and brand strategists.

(r)evolution's 14-person team is led by Managing Principals Brian Hankin (pictured) and Brad White, who will become partners at Prophet.

Hankin comments: 'This is an exciting evolution for our company. Joining Prophet will allow us to expand our offerings to clients and deepen our relationships.'

Web sites: www.prophet.com and www.revcompany.com .