nqual Passes DIY Tools to Sister Agency

London-based online qualitative agency nqual has hived off its DIY software solutions to sister research consultancy Netfluential, which specialises in helping clients connect and 'co-innovate' with customers.

nqual made its portfolio of research tools available to agencies on a DIY basis in August 2010. Netfluential, which now takes them over, was set up a year ago by co-owners Jeroen Verheggen and nqual co-founder Lee Eyre.

Commenting on the move, the pair said: 'Over the last 12 months, we have been building up our full service capability and a portfolio of blue-chip clients for whom we have delivered insight solutions. Over the next 12 months, we expect to continue to attract further high quality industry talent to Netfluential, and to develop our customer base as more forward thinking brands discover the benefits of the kinds of agile, online research solutions that we specialise in.'

Web site: www.netfluential.com .