Former Telefonica O2 Leader Joins CIE Board

In the UK, CIE, Chime's Insight and Engagement Group, has appointed Telefonica O2's former Head of Brand and Marketing Strategy Caroline Bates as a Board Director, working across a number of large accounts.

CIE research agencies include Facts International, Open Plan, Opinion Leader, Naked Eye, Tree, and Watermelon Research.

Bates (pictured) joins after two years at Telefonica O2, where she most recently led the Strategy and Insight function. Before this, she was responsible for the Marketing Services team at the Post Office, and held senior agency-side roles at Illuminas and Hall & Partners.

In her new role, Bates will work across a number of large accounts including Aviva, following CIE's appointment as lead research agency across the client's UK health, life and general insurance businesses.

Crispin Beale, CIE Chief Executive, comments: 'As the business continues to grow, we need best-in-class individuals such as Caroline to spearhead further innovation and client management within CIE. We're delighted to have such a well-known industry name on board and look forward to a very positive future for our business.'

Web site: www.cie.uk.com .