Location Analytics Firm Adds Mobile Measurement

US-based Placed Inc. has expanded its location analytics service with the addition of mobile web measurement, to provide site publishers with details about the businesses people were near when interacting with site content.

Placed anonymously measures, aggregates and analyzes the paths and places people visit in the physical world. As of now, the service also provides publishers of mobile web sites with details about the businesses and locations people were near when visiting their web site, to help site owners tailor content, features and advertising accordingly.

David Shim (pictured), the firm's founder and CEO, comments: 'As mobile becomes a primary medium for content consumption, Placed is establishing itself as the clear leader in measurement of the physical world. We chose mobile web as our next platform because mobile site owners have been requesting the same level of insights as app developers.'

Web site: www.placed.com .