WhichSocial Launches with Pinterest Fashion Analytics Tool

Manchester, UK-based technology entrepreneur Avin Wong has launched a Pinterest analytics business called WhichSocial.com, which offers a social media analysis platform through which fashion retailers can measure and track their brands on Pinterest.

According to stats gathered by Pinterest's analytics arm Repinly, 'fashion and style' images are the fourth most popular type to 'pin', and retailers can use the new platform to follow the trail from a consumer pinning the image to purchasing the product.

WhichSocial.com's new platform has been developed to enable fashion brands and ecommerce sites to measure sales through Pinterest, by identifying key influencers and those products which are trending. It can also be used to track the popularity of competitors' products.

In addition, the firm has created a weekly index of global fashion retailers, looking at their popularity across the Pinterest network. The algorithm takes into account the number of pins, the number of re-pins and likes, and the number of comments by individual users.

Wong (pictured) comments: 'We wanted to create an analysis tool that was simple for retailers to use, but produced a level of insightful data that has previously been unseen in a social media monitoring tool. This unique set of information can easily be incorporated into marketing analysis and be used for future campaign planning as well.'

This launch will be followed by a Facebook analysis tool for fashion retailers, and then a Twitter analysis tool.

Web site: www.whichsocial.com .